TikTok is introducing a new feature that enables them to reduce the quantity of AI-created content appearing in their streams. This step comes as the company revealed that it now features more than 1 bn content made with AI.
Pilot Phase and Launch
This change is being tested over the coming weeks before a global rollout. This advancement comes amid a rise in content created by AI, fueled by recent video-generation tools.
AI Proliferation Online
Recent reports that nearly a tenth of the quickest rising channels on a competing service exclusively feature AI-generated videos. A significant portion of this output is deemed low-quality AI content, a term for substandard, mass-produced content that is often illogical or surreal.
“We know from our community that numerous viewers appreciate content created using AI tools, ranging from digital art to informative clips, and we intend to give people the power to increase or decrease of that, according to their own choices,” stated a company executive.
Scale of AI Content
The platform disclosed that there are now over a billion videos on its app labeled as AI-generated. Collectively, over 100 m videos are submitted to the service daily, making AI content a minor part of its overall inventory.
User Control Features
Users will be in a position to reduce or increase the amount of AI content they watch by opening the content preference setting in the app and choosing “AI-generated content”. Further subjects that can already be modified under the filter include politics, style, beauty, and choreography.
Platform Guidelines
TikTok’s rules oblige content makers to tag convincing AI-made content, and it bans malicious fake videos of public figures or critical incidents. Any authentic-looking AI video that is without a tag can be taken down under its user guidelines.
Furthermore, the app will now apply an AI-generated watermark to content made using its built-in AI features, or detected by an cross-platform project for recognizing artificial media. This measure is aimed to help prevent users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
The platform is additionally introducing a $2m awareness program for professionals and organizations to produce educational content about responsible artificial intelligence. This project will benefit charitable organizations dedicated to training computer science.
Moderation Strategy
TikTok has supported its content review process, amid discussion over plans to cut jobs for hundreds of review team members in Britain. The company is set to cut 439 jobs in its trust and safety team in the UK capital, with labor groups and online safety experts expressing worry that humans are being replaced by AI moderation.
A trust and safety lead clarified that human moderation would remain essential, but automated tools can safeguard staff by eliminating the most distressing content ahead of it gets reviewed by humans. TikTok stated a significant reduction in disturbing and violent content reviewed by safety staff over the previous year due to the use of its automated systems.
It is vital to integrate humans and technology to ensure user safety,” she said. “We’ll have people as involved in the system, but we also think it’s extremely critical to limit contact with dangerous material as swiftly, which is the area in which a lot of the machine support is proving valuable process content quickly.”
